WHAT I WRITE ABOUT: ‘Personal And Business Branding’

This is a guest post by Greg Johnson. One of the first things you hear when you are in transition is that your best opportunities in finding your next job are through networking. The next thing you learn is that you need to have a networking or business card to let people know what you [...]

When you embark on a job search, the process is much easier if you’re known within your industry. This is a guest post by Kelly Donovan. Introductions will be smoother when people have already heard of you. Doors will open more readily. And employers may be contacting you instead of the other way around. Building [...]

From a personal branding standpoint, you might think that this is not a big deal. But your cell phone voice mail greeting might be the first impression you leave with recruiters, hiring managers, HR folks or anyone else. But I think it’s a big deal – so much so that we included it in the [...]

Some people try to be cute on LinkedIn. They try to bring a sly or clever twist to their profile to get noticed. Is this wrong? What do you think? Well, it’s not wrong like being a jerk on LinkedIn. And its not as bad as being lazy on LinkedIn. But trying to be cute [...]

This post is being re-published here from my other blog, Fix, Build And Drive because I think it will help you.  Because I’d love you to know what I’m doing as a marketing consultant. And because I’m inherently lazy. #unbelievable Everyone should have a business card, right? Whether you have a business, a nonprofit, a [...]

How’s your reputation?  Is there a Klout-type score for that? During job search (or any other time you are working to create awareness for your brand) there are many great opportunities to create a good reputation (positive buzz) for yourself. And there are an equal number of opportunities to completely screw it up. To demonstrate, [...]

When I first started blogging in September 2008, I was new to the ways of the world.  I was still learning about all the cool tools available.  And I mistakenly assumed that people might do nice things for me just because I was trying to share ideas with them. I created a weak graphic for [...]