[04.18.09]
86 great comments!

A New Business Card for Networking: FlashCard

If you haven’t been following along, much of my effort lately has been in developing tools.  For you. Tools to help maximize your effort during job search.  And they are all free.

OK, I guess they are not totally free.  If you would, I’d love to count you as a regular blog reader.  And I’d love it if you would tell your friends about the blog and the tools.  Mostly free, I guess.
This most recent series of tools has been about establishing a solid set of personal marketing materials. I call the whole set my Full Pitch™ series as I hope they help you hit the street with confidence. Confidence, a really good sense of who you are and what specific ways you can positively impact the people you’ll be meeting during job search.
So far, you’ve seen the SoloSheet™.  A one-sheet networking bio that gets all of your critical information onto one, easy-to-digest page.  It includes data that will help your network help you – something a professional resume does not accomplish.
Today I have another FREE download to share.  Like the SoloSheet, this download is my version of something that is not new.  It is a template for a business card you can use while career networking.
Now for all of you who already have a networking business card, be patient with this next paragraph.  You are one step ahead.
Now, for the rest of you who are not using networking business cards as part of your job search communication strategy, it’s time to get started.  Why?  Well, it gives you a very common and socially accepted tool in business.  It also helps you feel valuable and shows personal pride.  OK, so it makes you feel like you are still in business.  Great.
But most networking business cards I’ve seen are bland and include very little information for someone to take-away from your encounter. Certainly nothing actionable regarding your job search objectives.
So I created a new format that I’d like you to consider.  It gets key data about you onto a very portable item.  One that, once properly filled out, will make for a great reminder of how someone in your network can help you.
And I came up with a name for them.  Sorry, I can’t help it.  I’m a marketing guy.
Instead of a networking business card, I call it a FlashCard™.  Why a FlashCard, you ask? Well, simply, it allows people to remember you and, this is crucial, your specific job objectives . . . in a flash.
So, what does it look like?  I thought you might ask – front and back are below:
    for job, human interest, career networks, mass media, media technology, business card, job objective, networking business, job search, job descriptions, business cards, learning, flashcard, jobs, card, search, objectives
So, on the front is much of the standard info (name, e-mail, phone number) you might expect.  What’s been added is your positioning statement (right off your one-sheet and resume), 4-6 key strengths (to help people line you up with specifics on a job description) and your Linkedin profile (make sure that your profile is fully filled out and represents you well).  Overall, the front tells people who you are and how they can get in touch with you.  I also left some room at the top if you wanted to add a design element.
The back is where the FlashCard becomes highly actionable.  While I do not recommend putting career objectives on a professional resume, it is crucial that your one-sheet and business card have them.  These are the two key documents that you will use in networking, right?  How can someone effectively help you if they forget your objectives?  Be as specific as you can and you will get good leads in return.  Make sure to include 5-6 target companies.  Not everyone you are targeting, but ones that will help people as they see a job flying by in their in-box.
You may notice the last line on the back:
Add me to your Watchlyst™ at www.timsstrategy.com

Not familiar with the Watchlyst?  Well, you can read about it if you’d like.  Basically, it is a career networking tool that helps you keep track of the job objectives of those in your network.  Me?  Help other job seekers?  Yes, absolutely. The Watchlyst gets everything on one sheet so you no longer have to shuffle through a pile of resumes to figure out who should receive that new job lead.
Your job is to get your objectives on the Watchlyst of as many people as you can. If successful, you will receive more qualified leads and your network will feel good that they were able to help.  If you are not a Watchlyst user or do not see the value, you can easily take that copy off the template when you design your cards.
You can also join my personal Watchlyst – it’s is easy.
Here’s how the template works.  This is a Microsoft Word template file (.dot). Once downloaded, you can create your cards (front and back) pretty quickly.  I did mine by purchasing an Avery product (#8877) called Clean Edge business cards.  You can pick them up at any office superstore.  I like this method because you can print as many as you want.  If you want to change anything on the card, you can do it any time and be back on the street that same night!
Of course, you can get cards printed many ways.
Go to the free job search tools page to download the template . . . and, good luck out there.

Tim Tyrell-Smith is the creator of Tim’s Strategy. As a blogger, Tim has been a regular contributor to U.S. News and World Report, interviewed twice on NPR and is the author of two career books (“30 Ideas” and “HeadStrong”). Become a fan at http://facebook.com/TimsStrategy and follow on Twitter (@TimsStrategy). He lives with his wife and three kids in Mission Viejo, California.

Tim Tyrell-Smith – who has written posts on Tim's Strategy®.



Written by: Tim Tyrell-Smith
Tags: | | | | | | | | | | | | | | | |
Categories: Social Networking
what where
job title, keywords or company
city, state or zip jobs by job search
  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Thanks Sarah! Until someone invents a new, user-friendly e-business card that’s as personal as the one one we have today, my hope was to make it better and more functional. Appreciate your feedback and I will check out moo.com. Thanks for the tip!

  • Sameer

    Hi Tim,
    Could you send me a copy of your SoloSheet and FlashCard?
    Thanks,
    Sameer
    http://www.linkedin.com/in/sameerkotasthane

  • Sameer

    Hi Tim,
    Could you send me a copy of your SoloSheet and FlashCard?
    Thanks,
    Sameer
    http://www.linkedin.com/in/sameerkotasthane

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Sameer – I just sent them to you. Good luck!

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Sameer – I just sent them to you. Good luck!

  • http://profile.typepad.com/6p0120a5b35fea970c Andrew Wiszniewski

    I would like to see your example, but also have two questions:
    1-Did it help you & how with your job search?
    2-Did you ever run into a bigger size card (more like conference badge size 4″x3″)?
    Thanks
    Andrew

  • http://profile.typepad.com/6p0120a5b35fea970c Andrew Wiszniewski

    I would like to see your example, but also have two questions:
    1-Did it help you & how with your job search?
    2-Did you ever run into a bigger size card (more like conference badge size 4″x3″)?
    Thanks
    Andrew

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Andrew – Could not find your e-mail . . . Can you sen me a note so I can reply with the docs? Send to tim(at)spinstrategy.com

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Andrew – Could not find your e-mail . . . Can you sen me a note so I can reply with the docs? Send to tim(at)spinstrategy.com

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Andrew – The way it helps is to provide a highly simple tangible way to communicate your key information – especially your specific job search objectives. So much better than a one-sided card containing only your contact info and a fancy design . . . Yes, I have seen larger cards. They stand out but sometimes are not dropped in the rolodex (and, therefore, are not kept) – for those who still use those! I would focus on content more than size or design.

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Andrew – The way it helps is to provide a highly simple tangible way to communicate your key information – especially your specific job search objectives. So much better than a one-sided card containing only your contact info and a fancy design . . . Yes, I have seen larger cards. They stand out but sometimes are not dropped in the rolodex (and, therefore, are not kept) – for those who still use those! I would focus on content more than size or design.

  • http://www.linkedin.com/in/NealBecker Neal Becker

    Hi Tim,
    Great idea. This sounds similar to a JIST (Job Information Seeking Training)card by JIST Publishing, Inc. Please send me a copy of your FlashCard.
    As an engineer, we typically don’t have much of any marketing experience in our skill set. I really enjoy your e-mail updates. They are very helpful. If you know of any sites/blogs that are specific to branding for engineers, please share them with us. We could really use the help!!
    Thanks again for all your helpful information.
    Best Regards,
    Neal Becker

  • http://www.linkedin.com/in/NealBecker Neal Becker

    Hi Tim,
    Great idea. This sounds similar to a JIST (Job Information Seeking Training)card by JIST Publishing, Inc. Please send me a copy of your FlashCard.
    As an engineer, we typically don’t have much of any marketing experience in our skill set. I really enjoy your e-mail updates. They are very helpful. If you know of any sites/blogs that are specific to branding for engineers, please share them with us. We could really use the help!!
    Thanks again for all your helpful information.
    Best Regards,
    Neal Becker

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Hi Neal – Just sent you my version of the FlashCard. Haven’t seen the JIST one but I will take a look! Glad to hear the posts are helpful.
    Branding for engineers . . . hmmmm. If you have any specific questions, ask them here or send me an e-mail and I will try to help. Other than that, I will send a note if I think of anything!

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Hi Neal – Just sent you my version of the FlashCard. Haven’t seen the JIST one but I will take a look! Glad to hear the posts are helpful.
    Branding for engineers . . . hmmmm. If you have any specific questions, ask them here or send me an e-mail and I will try to help. Other than that, I will send a note if I think of anything!

  • Andrea

    Hi Tim,
    Thank you so much for the templates. I was laid off nine months ago and has found the job search process to be very discouraging and depressing. I find your templates and articles to be very helpful, however, and will definitely be implementing your ideas and suggestions. Keep them coming and please send my card. Thanks!

  • Andrea

    Hi Tim,
    Thank you so much for the templates. I was laid off nine months ago and has found the job search process to be very discouraging and depressing. I find your templates and articles to be very helpful, however, and will definitely be implementing your ideas and suggestions. Keep them coming and please send my card. Thanks!

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Hi Andrea – Thanks for that feedback – glad I can help! I just e-mailed you my version of the FlashCard. Let me know if you need anything else!

  • http://profile.typepad.com/1220292248s14607 Tim Tyrell-Smith

    Hi Andrea – Thanks for that feedback – glad I can help! I just e-mailed you my version of the FlashCard. Let me know if you need anything else!

  • Christina

    Can I see your Flashcard?
    I am a professional with a diverse background, and am considering a number of different career directions. Would I need a different Flashcard for each potential career, or list all of them on one card?
    Christina_Lee2005@yahoo.com

  • Christina

    Can I see your Flashcard?
    I am a professional with a diverse background, and am considering a number of different career directions. Would I need a different Flashcard for each potential career, or list all of them on one card?
    Christina_Lee2005@yahoo.com

  • Karen

    Hi Tim,
    Could you send me a copy of your SoloSheet and FlashCard?

    Thanks,
    Karen

    • http://www.timsstrategy.com Tim

      Hi Karen – Just sent that to you! Good luck!

  • Karen

    Hi Tim,
    Could you send me a copy of your SoloSheet and FlashCard?

    Thanks,
    Karen

    • http://www.timsstrategy.com Tim

      Hi Karen – Just sent that to you! Good luck!

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  • Chris Stahl

    Hi Tim,

    Found your sites recently and enjoying I Can See Clearly Now from Quixoting… I feel like I’m in a “slightly resigned to the unfavorable job market” funk, and lookig forward to employing some of your tools to get rolling again. May I see your FlashCard? Also, did you come up with anything engineering related for Neal back in December/January?

    Thanks!

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Thanks Chris – your copy of my FlashCard is on the way . . . hope the tools help you get re-started!

  • Chris Stahl

    Hi Tim,

    Found your sites recently and enjoying I Can See Clearly Now from Quixoting… I feel like I’m in a “slightly resigned to the unfavorable job market” funk, and lookig forward to employing some of your tools to get rolling again. May I see your FlashCard? Also, did you come up with anything engineering related for Neal back in December/January?

    Thanks!

    • http://www.timsstrategy.com Tim Tyrell-Smith

      Thanks Chris – your copy of my FlashCard is on the way . . . hope the tools help you get re-started!

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