It’s Like Marketing To A Hummingbird

Using the internet to accomplish something great takes two things.

Attraction and engagement.

And whether  your “something great” is finding a job, establishing influence or marketing a new business, you need to be good at both to succeed.

No matter what your venture, we’re all trying to attract and engage hummingbirds.  Hummingbirds you say?

When you think about it, we all use the internet the same way a hummingbird be-bops around the garden.  Looking for pretty flowers or provocative colors (i.e. well designed sites and irresistible headlines).

In fact, all day people are poking around your LinkedIn profile, checking out your Twitter bio or reading a few paragraphs of your latest blog post.  And often you’ll never know.  Unless you are watching closely.  Here’s a few things you should know about hummingbirds.  In case you’re not an ornithologist . . .

• Hummingbirds are small. Some are as small as five centimeters.  You’ll find it hard to see them.

• That long beak of theirs means they don’t have to even land.  They just hover, poke in and move on.

• They beat their tiny little wings up to 90 times per second. And can go from point A to point B awfully fast. But they aren’t working that hard.  In fact, they probably couldn’t tell you how many places they visited over the last hour.

So unless you have something sweet to share, don’t be surprised if the hummingbird is gone before you know it.  Uncommitted. And focused on someone or something else.

Are you attracting the hummingbird?

If you are, you’ve found a way to translate bright colors and sweet nectar to something that real people are looking for from you.

A great product, service, skill set.  One that is obvious and irresistible.

And if you read my recent post about your communication strategy (don’t feed the octopus), you know about the importance of focus.

To make sure that when someone flies near, you’ve given them a reason to slow their wings, place both feet down and take a long, sweet drink.

Need marketing help?

Photo Credit

Written by: Tim Tyrell-Smith
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Categories: Personal And Business Branding